Like different modes of publicity, hoardings have their own importance. They easily catch the attention of passersby and sell more than a routine advertisement. Advertisers are making increasing use of this media. Hoardings are a very powerful medium for tourism publicity in the modern world. During the 1980s hundreds of hoardings were erected along the tourist centers of London and Stratford.

Apart from major hoardings, scores of hotels have put up smaller sign boards to attract the customer. Sign boards that publish the services of the tourist bureaus, resorts, other travel and tourism agencies and also the tourism service providers must be given a prominent place in the areas adjacent to the airports and bus stations. These boards along with serving the cause of publicity will be of great help in guiding the tourists to the right place.

Recently Stratford has been given a prominent place in the recent plan for putting up more glow sign boards. It is a costly concept and involves much money. Airport hoardings will also have glowing displays. These steps are expected to boost tourism to Stratford. In the future such developments will take place but only with more participation from the private sector.

In Stratford London Hotels offer site maps to those who book rooms even before landing in the UK. Right after a booking is completed, the budding visitor is offered the route map from the point of entry into UK to the place of stay in Stratford. The visitor, irrespective of his age can easily find the way to the hotel without the assistance of a tour or city guide.

The introduction of the Global Positioning System (GPS) is likely to work wonders in Stratford. London map is now accessible when downloading the Google maps in to your mobile. Using the GPS you can reach your place of stay through the shortest route from the point of arrival. You can avoid traffic jams and save your precious time and money.